Plus Helpful Hints for Nonprofits, Writers, and Solopreneurs
Dear Abby’s Advice on the Iowa Caucus
Dear Abby: Help! The Iowa caucuses are coming up, and I can’t decide who I like! Usually, I know by Halloween and here it is Christmas, and I am still not in love with one candidate yet. And this time it’s so important, it’s like, the election for America’s soul… You know what I mean?
“I’m getting hangry,” I warned as my friends messed around, trying to find a restaurant for dinner. “We have never eaten in Sofia before, so they are all new to us, what is the problem, just pick one!” After shopping for pirated CDs and books, Kathy and I had met up with some other Peace Corps friends for dinner to share our Sofia adventures.
“Where do you think we are supposed to try them on?” Kathy held up a red, lacy bra, curious about the location of a changing room. We stood in the middle of the Eagle Bridge crowded with pedestrians rushing between downtown, the train, and the bus stations. After six weeks in Bulgaria, Kathy and I escaped from Peace Corps language training for a weekend to explore Sofia. We just passed our “travel language” test and wanted to test out our skills in the big city. We navigated the purchase of train tickets and checked into the hotel with ease. As city girls, Kathy from New York, me from Chicago, and we wanted to wander the streets of the capital to see what Sofia had to offer — especially in the way of window shopping.
You are a nonprofit executive. You eat lunch at your desk regularly, 50 hours a week is a "short" week, and you're understaffed. You are the head of human resources, lead fundraiser, and mentor to a team of young idealists. You don't have time to become an expert in social media, but you don't have to be. Here are five tips for faking it.
1. Have a communications plan. This plan does not have to be complicated. It could be as simple as, "We will post to Facebook three times a week to share upcoming events, recent successes, fundraisers, or interesting news articles our supporters will appreciate." Although I recommend something more complex, if you have NO strategy, simple is better than nothing. This is the template I use with my clients and will help you and your team determine your social media goals.
Includes professional topics, as well as thoughts about politics. I also keep a blog on Medium that includes these, as well as more personal posts.