You are a nonprofit executive. You eat lunch at your desk regularly, 50 hours a week is a "short" week, and you're understaffed. You are the head of human resources, lead fundraiser, and mentor to a team of young idealists. You don't have time to become an expert in social media, but you don't have to be. Here are five tips for faking it.
1. Have a communications plan. This plan does not have to be complicated. It could be as simple as, "We will post to Facebook three times a week to share upcoming events, recent successes, fundraisers, or interesting news articles our supporters will appreciate." Although I recommend something more complex, if you have NO strategy, simple is better than nothing. This is the template I use with my clients and will help you and your team determine your social media goals.
Includes professional topics, as well as thoughts about politics. I also keep a blog on Medium that includes these, as well as more personal posts.