You hear the word a lot. Coalition of the Willing. Christian Coalition. Rainbow PUSH Coalition. Coalition Against Gun Violence. Two hundred million hits for the word on Google. Why are there so many? What are the benefits? Disadvantages? How do you decide whether to join?
Coalitions are a group of like-minded people aligning themselves long-term to meet common goals. Nonprofits form coalitions to provide services, to educate, or to advocate. Before jumping into a relationship with another organization, you should think through the implications to ensure you are maximizing the benefits to your stakeholders.
Even the laziest reader will have noticed the word “potential” above. There is a straightforward reason for this - I am a big fan of coalitions, and proper planning and communication are crucial to mitigating these risks.
After an organization weighs all the benefits and potential disadvantages of a coalition, it may decide that a coalition is not the best strategy and, instead, a better option would be an alliance (which is a looser association than a coalition) or a network (which is more short-term than a coalition). I am as big a fan of these types of associations as well because any partnership will increase the number of people and ideas involved and may decrease costs for individual organizations. Therefore joining any well-managed partnership will help maximize a nonprofit’s benefits for its stakeholders – which is the goal of mission-based organizations.
Includes professional topics, as well as thoughts about politics. I also keep a blog on Medium that includes these, as well as more personal posts.